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Develop a newly brand campaign and tagline

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Reference no: EM132919061

Magnolia, a leading ice cream and dairy product brand in the Philippines. Magnolia was first introduced to the Philippines in 1899 by an American chef called William J. Schober. From its start in 1925, Magnolia branded ice cream was one of the most recognizable and enduring brands in the Philippines and is the oldest Asian ice cream. However, with more choices for consumers and international competition, sales of Magnolia ice cream stagnated in the 1990s. Magnolia is currently the country's third-largest ice cream producer.

Question:

-How does Magnolia ice cream promote their products in the market (in the Philippines)? (Magazines, Televisions and etc)

-What are the adjustments and changes they need to do with their promotions/advertisement knowing that we are now in the modern era and the impact of covid-19 to the traditional advertisements?

-How can they improve their advertisement to dominate the ice cream industry?

-What should the Magnolia do in their advertising and promotions with the current situation of Covid-19 pandemic and while they aim to be the first ice

-How can promotion strategy increase the production, sales and be the number 1 in the market?

-Develop a newly brand campaign and tagline to increase awareness and market share.

Base your work with facts and Put the resources/references.

Reference no: EM132919061

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