Develop a new product that can help to generate sales

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Reference no: EM133270559

Question: Choose ONE (1) company whereby its product is in the mature stage of the product life cycle. As a newly appointed Marketing Director, you are required to develop a new product that can help to generate sales and sustain the company's market share during the maturity stage. You are given an allocated budget of RM1.0 million to promote the new product. This amount should cover the cost of launching and any related promotional activity. (Company Name: Kellogg's)

Reference no: EM133270559

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