User Account

All Pages

Develop a new product line

Assignment Help Marketing Management
Reference no: EM13927511

L'Oreal's DIESEL, which is a global, luxury product manufacturer (Fuel for Life, etc.) decided to develop a new product line.  DIESEL wants to offer to the market, for the first time ever, a MEN's product line (fragrance excluded, because it already has "Fuel For Life - masculine").

Your task is to search the environment, especially competition and come up with a product line idea.  You must also investigate the company to ensure full understanding of its strategic goal and objectives, so that the new product will be within the general framework of DIESEL's target market.

You must conduct marketing research (secondary data) and based on the findings decide on the target group on which the new product line will focus.

Having done this, your task is to come up with a good marketing mix for the product line.  The mix must include:

One (1) men's products
Brand name
Packaging
Size of products
Indicative price
Distribution channels, and
Promotion

All the above will be presented in a report.  The report must include short explanations of the theories used and justification for the marketing mix you will adopt.

Please visit also the following website:https://www.loreal.com/_en/_ww/index.aspx?

NOTE:  Further questions and queries will be answered in class

Indicative allocation of marks:
Presentation and structure of the report:       10%
Environmental analysis                              : 15%
Marketing mix decisions action                   : 75%

Reference no: EM13927511

Questions Cloud

What concept able to use in development of a marketing audit : How do the strategic pricing and distribution decisions made by management impact the overall image and positioning of a brand? Explain your answer.
Strengths and weaknesses of a leader : After reading about leadership styles and conducting some outside research, analyze strengths and weaknesses of a leader. For example, strengths could be a servant leadership style because of your ability to place the follower first.
The median for a normal distribution : A random sample of 25 customers was chosen in UMUC MiniMart between 3:00 and 4:00 PM on a Friday afternoon. The frequency distribution below shows the distribution for checkout time (in minutes).
Discuss the meaning of an optimal capital budget : Discuss the meaning of an optimal capital budget. What factors determine the required rate of return for any security? Describe how to derive the break points in the marginal cost of capital schedule.
Develop a new product line : L'Oreal's DIESEL, which is a global, luxury product manufacturer (Fuel for Life, etc.) decided to develop a new product line.  DIESEL wants to offer to the market, for the first time ever, a MEN's product line (fragrance excluded, because it alrea..
Describe details of the deal : 1. Choose one acquisition the company has undertaken during recent history and describe details of the deal.
What is the cost of equity capital for vargo : The current risk-free rate (short-term) is 7.5 percent and the market risk premium is 8.6 percent. What is the cost of equity capital for Vargo?
Perform linear regression on penicillin clearance : Perform linear regression on penicillin clearance using the normal equations - plot the concentration data and re-plot the log of the concentration data to show that it appears linear.
Payback period method : If Namerof used the payback period method and could only invest in one machine, which would they choose.  Do you think this would yield the most value for their investment? (Why/why not?)

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd