Develop a new pricing strategy for the products or services

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Reference no: EM133202500 , Length: 7 pages.

Assignment: PepsiCo Marketing Strategy Implementation Paper

Now that you have created a marketing strategy, you must create a plan for your chosen business to implement the marketing strategy. This should be a concrete plan discussing how you apply the strategy created in the previous assignment.

Task

Write 6 to 7 page paper in which you do the following:

A. Determine any strategic partnerships the company could develop that would help promote both companies.

B. Construct a strategy for managing the company's top-selling product or service. Provide a rationale for your strategy.

C. Review the pricing strategy for the company's top three products or services. Develop a new pricing strategy for one of these products or services. Provide a rationale for your new pricing strategy.

D. Generate at least two advertising and sales promotion strategies.

E. Select and outline a digital strategy. Provide a rationale for your strategy.

F. Design a plan to measure marketing performance. Provide a rationale for your strategy.

Reference no: EM133202500

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