Reference no: EM133202500 , Length: 7 pages.
Assignment: PepsiCo Marketing Strategy Implementation Paper
Now that you have created a marketing strategy, you must create a plan for your chosen business to implement the marketing strategy. This should be a concrete plan discussing how you apply the strategy created in the previous assignment.
Task
Write 6 to 7 page paper in which you do the following:
A. Determine any strategic partnerships the company could develop that would help promote both companies.
B. Construct a strategy for managing the company's top-selling product or service. Provide a rationale for your strategy.
C. Review the pricing strategy for the company's top three products or services. Develop a new pricing strategy for one of these products or services. Provide a rationale for your new pricing strategy.
D. Generate at least two advertising and sales promotion strategies.
E. Select and outline a digital strategy. Provide a rationale for your strategy.
F. Design a plan to measure marketing performance. Provide a rationale for your strategy.