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Develop a new positioning statement and motto

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Reference no: EM131478754

Use the provided information, as well as your own research, to assess one (1) of the stated brands (Jeep Cherokee, Amazon, or Google) by completing the questions below.

At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected.

1.Target Customers/Users

Who are the target customers for the company/brand?

How could/does the company reach its customers/users? What methods and media might and/or doesthe company use to reach the customers/users?

What would grab the customers/users'attention?Define the customers/usersaccording to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc).

How do they want to be perceived?

What do these target customers' value?

2. Competitors
Who are the brand's competitors?

What product category does the brand fit into?

What frame of reference will customers use in making a choice to use/purchase this brand/service?What other brands/companies might customers compare this brand to?

How is this brand/company better than its competitors? What is the brand's USP (Unique Selling Proposition?

What is the brand's uniqueness?

What is the competitive advantage of the brand? How is it different from other competing brands?

Does the brand have any attributes or benefits that dominate competitors?

4. Positioning Statement & Motto

Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW's positioning statement and motto.
- BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).
- BMW Motto: BMW is the ultimate driving machine.

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Task is to research about the company Jeep Cheorokee and answer few question in around 600 words. task is to discuss about the positioning statement and the Motto of the company.

Reference no: EM131478754

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