Develop a new mission statement for an existing organization

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Reference no: EM13228667

you will develop a new mission statement for an existing organization within the hospitality and tourism industries. Include the following elements within your newly crafted mission statement:

The core products and services that the organization provides

The primary and secondary customer base

The core value system

The organization's expectations

Explain why the new mission statement differs from the one previously used by the organization. Why are the elements in your mission statement more essential from a strategic point of view?

Reference no: EM13228667

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