Develop a name for a newly redesigned sports car

Reference no: EM133662674

Question: You work for an advertising agency that has been hired by a major automobile manufacturer to develop a name for a newly redesigned sports car. It's a 2 seat convertible, capable of going from 0-60 in 4.3 seconds, and sells for approximately $130,000. The typical customer is, well, you tell me!

Define the market for this automobile.

Come up with a name for the car.

Come up with an advertising slogan.

Reference no: EM133662674

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