Reference no: EM132268422

Case Study Assignment -

Task Description - You are to develop a case study by reading research and analysing a problem-situation. You will be given specific reading support to be able to understand the scope of the topic. You are then to write up a case study analysis following the format described below.

Notes on the Case Study Methods:

During university studies the use of case studies is a widely accepted means of bringing theoretical concepts and practical situations together. It is not possible to take a class into an organization and observe the subject matter of management or organizational behaviour in real life - hence a written case study outlining a real, or realistic, situation is the best available alternative.

CASE STUDY PROBLEM -

A local car rental company, 'Apes Car Rentals', has recently suffered from poor reviews about its service in the local newspaper. A number of staff have left recently and the owners are struggling to recruit new workers. The level of absenteeism among the remaining employees has also increased over the last six months. The owner of the business has asked you to develop a Motivational Program for him to implement. Your work should include a definition of motivation and the expected benefits of having a motivate workforce, as well as your recommended program of activities and techniques.

On interviewing the worker at Apex, by Ms. Denise Myerson from Management Consultancy international, (MCI) she found several issues that the employees discussed when asked about their current Job.

The Issues included:

• There was not a lot of training provided and at times staff was told to simply work along with a more experienced car hire officer and they would get to understand the role. Staff felt that further training could have helped save them time just learning on the job.
• Staff also felt they didn't get enough feedback about how they were performing at their work, and understanding whether a particular task is important.
• Staff especially if they felt that they tried to improve their own customer service performance there was no recognition of their good work.
• Some staff who were there for some time, felt that there weren't any proper consequences for poor performance by other staff who made mistakes.
• Some of the staff said they found that other staff felt that management didn't understand their problems; and when they meet up outside the job they all make negative comments about the lack of teamwork.
• Myerson suggests that the negative feelings only further disengage new staff who have just joined the firm. This has led to staff turnover being high.

Attachment:- Case Study Analysis Format.rar