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Develop a matrix to identify strengths

Assignment Help Marketing Management
Reference no: EM133530409

This assignment relates to the following Course Learning Requirements:

CLR 1: Discover digital marketing and analyze the impact of these technologies from a Small to Medium Enterprise (SME)perspective.

CLR 2: Conduct external research on social and digital media technologies and apply this information to a Small to Medium Enterprise (SME).

CLR 4: Establish a digital marketing benchmark for a Small to Medium Enterprise (SME) business client.

Objective of this Assignment: Use a SWOT analysis to establish a digital marketing benchmark of a business by conducting external research and analyzing the impact of digital marketing technologies.

Pre-Assignment Instructions:

To prepare for this assignment, read the Module 4 content and follow the embedded learning activities.
Assignment Tasks:

Congratulations - you have been hired as a consultant to analyze the current digital marketing performance of a company.
Using the Ultimate Digital Audit Checklist from Module 4, create a SWOT analysis of a well-known local company that you follow.
Write a sentence introducing the company that you are analyzing, including their target audience and what social media and digital marketing channels they use to market their business (website, email marketing, blogs, social media channels - Facebook, Instagram, TikTok, LinkedIn, etc.).
Pick 5 metrics (ie. Social Media - Follower Count, Website - Mobile Friendly, etc.), including at least 1 from the Social Media and Website categories of the checklist that you will evaluate.
Develop a matrix to identify 4 strengths, 4 opportunities, 4 weaknesses, and 4 threats to evaluate the current marketing trends that the business is using.
Provide 3 recommendations to the company to improve its digital marketing strategy.

Reference no: EM133530409

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