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Topic: Construction Services
Develop a massive advertising strategy (newspaper, magazines, radio and television), to apply these to the construction service. Give a rationale for the use of these, compared or in conjunction with the social media campaigns presented in the module.
References:
Andrews, J.C. and Shimp, T.A. (2018). Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (10th ed.)
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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