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Develop a massive advertising strategy

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Reference no: EM133216679

Topic: Construction Services

Develop a massive advertising strategy (newspaper, magazines, radio and television), to apply these to the construction service. Give a rationale for the use of these, compared or in conjunction with the social media campaigns presented in the module.

References:

Andrews, J.C. and Shimp, T.A. (2018). Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (10th ed.)

Reference no: EM133216679

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