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1. Discuss Mei Mei's target market based on the fact that they source, cook, and serve food that respects animals in the environment. What other unique features of Mei Mei's food truck or restaurant can be used to further segment the company's target market? Discuss.
2. Discuss and list ways Mei Mei Street Kitchen creates time, place, and ownership utility. How does this differ between its food truck and its brick-and-mortar restaurant?
3. Apply the basic steps to develop a marketing strategy to Mei Mei Street Kitchen and Mei Mei Restaurant.
4. What additional marketing research or information gathering might you conduct to increase business for Mei Mei Street Kitchen? How would this differ from data gathered for its restaurant? Discuss how you would utilize both primary and secondary research for each.
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