Develop a marketing strategy to engage

Assignment Help Management Theories

Reference no: EM133673912

Case Study: Promoting ABC Inc.'s Blockchain-Based Municipal Micro-Bonds in Detroit Assignment Objective: In this group assignment, your task is to create a comprehensive marketing plan outline summary and presentation to promote ABC Inc.'s blockchain-based municipal micro-bonds platform to the citizens of Detroit. This project's success will demonstrate the platform's potential for more extensive bond offerings and contribute to the revitalization of infrastructure in the city. You will work as a team to develop a marketing strategy to engage and build trust within the Detroit community, including key activities, channels, and messaging.

Reference no: EM133673912

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