Develop a marketing strategy specifically

Assignment Help Marketing Management

Reference no: EM133223956

Assignment:

1. To Understand Buyer Behaviors, we apply supervised learning.

a. True

b. False

2. Clustering uses supervised machine learning algorithms.

a. True

b. False

3. Conjoint analysis applies logistic regression analysis

a. True

b. False

4. Data set 5,7,9,15,18,22 are divided into 2 groups. Group1: 5,7 Group2: 9,15,18, 22

a. False

b. True

5. The process of creating groups is known as segmentation.

a. False

b. True

6. The main Advantages of Hierarchical Agglomerative Clustering is that No need to specify in advance the number of clusters (K) as in (K-mean).

a. False

b. True

7. BASS FORECASTING MODEL is used to forecast the sales of a new product or service that has close competitors.

a. True

b. False

8. Using Bass forecasting model, the expected sales in 2021 is 15 million, innovation(p) is 0.03, word-of-mouth(q) is 0.45, and market capacity is 700 million then sales in 2020 is 530 million.

a. True

b. False

9. The levels that make a difference for the customer are those with a p-Value < 0.05.

a. False

b. True

10. In k-mean clustering, we stop when no variation between 2 Successive iterations.

a. False

b. True

11. Steps for Cluster Analysis includes: Formulate the problem, Decide on the number of clusters, Select a distance measure, Select a clustering procedure, ..

a. True

b. False

12. The coefficient q, known as the coefficient of imitation or word-of-mouth, reflects the adopters who try the product due to social influence.

a. True

b. False

13. Marketing manager creates different strategies for individual customers.

a. True

b. False

14. Clustering is the process of finding similarities between customers so we can put them in groups (segments) and marketing manager develop a marketing strategy specifically for each segment.

a. False

b. True

15. Customer Segmentation is the process of association between customers.

a. False

b. True

16. Using Bass forecasting model, the expected sales in 2021 is 15 million innovation(p) is 0.03, word-of-mouth(q) is 0.45, and market capacity is 700 million then cumulative sales in 2033 is 681 million.

a. True

b. False

Reference no: EM133223956

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