Reference no: EM13738388
Assignment: Your Marketing Plan
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part B of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company's mission, introduction and branding, and information collected from Step 5 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.
Write a four to five (4-5) page paper in which you:
1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
2. Develop a marketing strategy for your product and determine an appropriate time table for execution of the plan (e.g., phase 1, phase 2, etc.). Provide a rationale for your response.
3. Develop a positioning statement which should include, at a minimum, a benefit, user, competitive, or innovative statement about your product. Provide a rationale for your time frame for execution of your positioning statement.
4. Examine the relevant marketing science of customer behavior for your product.
5. Develop your company's mission statement and company introduction.
6. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
|
The employer does not provide attractive opportunities
: When an expat employee returns to her or his current employer but the employer does not provide attractive opportunities, she/he often may be hired by a competitor firm. Why
|
|
What are their promotion objectives
: What are their promotion objectives? How and why are the promotion strategies of the companies effective or not effective? Compare and contrast promotion strategies between a couple companies in the industry
|
|
How was ancient world built
: How was ancient world built? Where was it located? When was it constructed? Why was it considered one of the 7 Wonders of the Ancient World?
|
|
Design an organization motivation plan
: Imagine that you are the owner of a small manufacturing company. Your company manufactures a commodity, widgets. Your widget is a clone of a nationally known widget. Design an organization motivation plan that encourages
|
|
Develop a marketing strategy for your product
: Develop a marketing strategy for your product and determine an appropriate time table for execution of the plan (e.g., phase 1, phase 2, etc.). Provide a rationale for your response
|
|
Corporate responsibility-marketing strategies
: Examine the private enterprise systems, drivers of change on the system, ethical and social responsibilities of business, and the requirements for success in today's business environment.
|
|
Responsibilities of certified management accountants
: Review the rights and responsibilities of Certified Management Accountants. What are some of the ethical responsibilities and obligations that management accountants have within an organization
|
|
Advantage of technology
: Professional development involves more than looking for work. It involves learning more and adapting to changing work environments. More and more organizations utilize small work groups to accomplish major tasks. With technology it's no longer nec..
|