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Assignment: Marketing Strategy
Your company just acquired another company that manufactures and sells packaged ice. Traditionally the company has sold in bulk to industrial users. You want to sell to consumers.
Provide a 2-3 page (APA formatted and citation styled) marketing strategy plan paper with at least three supporting scholarly references (no use of Wikipedia) that address this Assignment. You should include at least one illustration which can be included in the body of your paper or in an appendix.
Assignment Checklist:
NOTE: Your paper should be in APA format and citation style. You must include a title and reference page in addition to the 2-3 pages of your marketing strategy paper.
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