Reference no: EM133235995

1. This practical activity will require you to develop a marketing strategy and plan for a product or service specified by your organisation. The following skills should be demonstrated:

• Identifying current and relevant marketing issues
• Creating a detailed, realistic implementation and monitoring program, specific to the product or service
• Outlining details of marketing techniques and distribution networks specific to the product or service
• Identifying opportunities presented by new technologies. It will also be necessary to research and critically analyse internal and external business environments of relevance to the product or service. You should provide documentary evidence for the completion of this activity.

2. You should now carry out an evaluation and report on the success of the marketing strategy and plan developed in the previous activity. The evaluation and report should be based on these criteria:

• Consistency with overall marketing direction
• Exposure achieved
• Penetration of target market
• Cost-effectiveness of financial and human resources
• Completion of strategy within established timeframe
• Recommendations for strategic responses based on evaluation. You should provide documentary evidence in accordance with organisational expectations for the completion of this activity.