Develop a marketing strategy

Assignment Help Marketing Management

Reference no: EM133229993

Assignment:

1. This Project will require you to develop a marketing strategy and plan for a product or service specific to an organisation of your choice.

The following skills should be demonstrated:

- Identifying current and relevant marketing issues

- Creating a detailed, realistic implementation and monitoring program, specific to the product or service

- Outlining details of marketing techniques and distribution networks specific to the product or service

- Identifying opportunities presented by new technologies.

It will also be necessary to research and critically analyse internal and external business environments of relevance to the product or service.

2. You should now carry out an evaluation and report on the success of the marketing strategy and plan developed in the previous activity.

The evaluation and report should be based on these criteria:

- Consistency with overall marketing direction

- Exposure achieved

- Penetration of target market

- Cost-effectiveness of financial and human resources

- Completion of strategy within established timeframe

- Recommendations for strategic responses based on evaluation.

Reference no: EM133229993

Questions Cloud

Evaluating the organizations pricing strategy : Evaluating the organization's pricing strategy and (2) evaluating the organization's channels of distribution strategy for Apple's Iphone Market.

Construct a market segment for the checkers sixty app : Use the behavioural segmentation base and construct a market segment for the Checkers Sixty60 app.

Develop a statement of target markets : Develop a statement of your target market(s). Develop a statement of your competitor's target market(s).

What are some of the elements make up culture : What are some of the elements that make up culture? How do these find expression in your native culture?

Develop a marketing strategy : This Project will require you to develop a marketing strategy and plan for a product or service specific to an organisation of your choice.

Which type of the environment is burger king reacting : By offering "healthier" fast food, Burger King hopes to increase its market share and attract customers that previously bought from other fast-food chains.

Brazil emerging market status : 1. Name 5 factors that have given Brazil Emerging Market status.

Why dont patients behave like consumers : Why Don't Patients Behave Like Consumers? (13:04), consider a healthcare product/service experience purchased by you, a family member.

Explain tariffs on imports and exports between canada : 1. NAFTA was established in 1994 to boost trade, eliminate barriers, and reduce tariffs on imports and exports between Canada, the United States, and Mexico. It

User Account

All Pages