Develop a marketing research questionnaire including a copy

Assignment Help Marketing Management

Reference no: EM13390298

1. Justify the need for market research.

a. Define the marketing situation.

b. What is the problem that will be researched?

2. Define the research objective: What is your hypothesis?
3. Identify data needs: How will the research be structured?

4. Identify data sources, and choose an appropriate research design (and method).
a. Assess the strengths and weaknesses of the basic methods for collecting primary data, and recommend a methodology for the study.
b. Understand and discuss the advantages and disadvantages of using secondary sources to gather relevant data about the issue(s).

5. Define the population that will be targeted for primary research.
a. Given a population and desired level of precision, recommend an optimum sample size and method to gather the necessary research data within budget and time constraints.

6. Design the data collection instrument.

a. Develop a marketing research questionnaire, including a copy as an addendum to your paper. You will turn in this phase of the assignment to your instructor, and then you will make any changes suggested and include it in the final project.

7. Identify areas of ethical concern, and make recommendations for the appropriate behavior of respondents and users of marketing research.

8. Recommended elements for the reporting should be developed with results from the study to make sure that the findings are actionable.

9. Also, think about next steps: Is there an appropriate next step for the study?

Your paper should follow APA formatting for citations and should be well organized and well written.

Reference no: EM13390298

Questions Cloud

Individual dentists know whether they are reckless or : you start an insurance company as your first entrepreneurial venture after graduation. your main product line is

The concept of a balance scorecard is the topic of this : the concept of a balance scorecard is the topic of this module. while there is not necessarily one best way to view a

In your eight- to- ten page research paper not comprising : this final research paper must demonstrate an understanding of new learning in logistics management and how the supply

A probability of 5 or 1000000 with probability of 2 you : you take a position with a large real estate development company as your first job after graduation. your first big

Develop a marketing research questionnaire including a copy : 1. justify the need for market research.a. define the marketing situation.b. what is the problem that will be

The research also evaluates that at this price elasticity : vetpharm has historically produced and sold drugs for animals however one of its products developed for animal use has

What price must you charge for the meal does the answer : as a budding entrepreneur you have purchased a small bagel shop. you have engaged in a market study to categorize your

Name the hypothesis-testing procedure which would you use : which hypothesis-testing procedure would you use in the following situations? a the mean time an american family lives

Describe the positive and negative results of affirmative : discuss the positive and negative results of affirmative action legislation. given this do you think that affirmative

User Account

All Pages