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Assignment:
Using relevant industry information and the below Case Scenario, develop a marketing proposal that includes a new logo and slogan for Tranquil Water, make sure to emphasize its use of bioplastics including its benefits.
Case Scenario
Life Water is a multi-million-dollar bottling water company that is 150 kilometers outside of Los Angeles, California. Their local community is complaining that they are using too much water during California's current drought.
Life Water's plant manager, Zara Leono, said on her personal social media page: "The water bottling industry is not the one who uses the most water because all of the other beverages use more water to grown additional products that are needed to create their beverages. We just sell water."
Ms. Leono's statement received mixed reactions, from Life Water's critics. This is a critical time for Life Water because they have recently spent five million dollars creating a greener company and Life Water is just about to relaunch their elite product line, Tranquil Water, with a new bottle that is made from bioplastics.
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