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Imagine you are developing a marketing plan for a friend who just opened a small computer repair store located just off a busy main street in downtown Toronto, but not on the main street. The customers in that neighbourhood are Generation Y and Z.
Develop a marketing plan with recommendations for:
1. Communication plan - how are you going too market/advertise to your customer - list a traditional/offline and digital/online method
2. in-store experience plan - what are the key experiences you recommend for the customers be in store
3. Loyalty - how will the store retain and convert customers to loyal customers
4. advocacy/WOM - how will the store get customers to advocate for the store
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