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MKTG6002 Marketing Assessment 2: Proposal Marketing Plan
Objectives
How the assessment fits into the subject/course:
Marketing in the 21st Century has drastically evolved and is a critical component of business administration. The design of marketing plan is integral to business organisation and the assessment for this subject aims to provide students with group and individual work to apply effective marketing strategies.
Linkages between Assessments 1 and 2:
Assessment 1 requires students to create a case study and review marketing plans. Assessment 2 requires students to devise a marketing plan of products or services offered by their own organisation and to consider how the marketing plan will add value to their organisation.
Instructions:
Working individually, students will utilise the social enterprise case study developed in Assessment 1. In Assessment 2, students must include the following elements:
3000 words
12 references
Attachment:- Assignment-1.rar
Submit a marketing plan including a bibliography listing references and research utilised in the development of the plan. Word limit: 3000 words. A submission of a 500 word review reflecting and discussing the outcomes of the plan and how it can be effectively applied in an organisation. RESOURCES TO BE PROVIDED: An electronic library and reading guide is provided to all students including a range of etextbooks and journals available through online journal databases including EBSCO.
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