Reference no: EM131357790 , Length: word count : 1250
Given is a Collaborative Learning Community (CLC) assignment.
Review "MKT-607 - Marketing Management: The Marketplace Simulation" and "Advanced Strategic Marketplace PowerPoint: Quarter 5" to prepare for participating in the Marketplace Live simulation.
Continue working in assigned CLC group and simulation.
By the end of Topic 5, develop a Marketing Plan of 1,000-1,250 words to support an additional $5 million investment in your start-up company.
Include a reflection analysis of performance to date. Why are the results as they are? What areas required modifications in order to move forward with your plan?
The marketing strategy should include the 4 Ps and have a clear indication of future plans.
The tactical plan should be organized by quarter with the data in the Pro-Forma for Quarters fully explained.
Present the written plan in accordance with the outline provided in "MKT-607 Marketing Management: The Marketplace Simulation."
Complete Quarter 5 Decisions
Using the $5 million investment provided, your performance will be measured based upon how well you manage the division during this second year.
The Balanced Scorecard is the key indicator of your performance. Spend your money wisely and maximize your performance. In this quarter, there are two new decisions with which you are faced. First, you can invest in research and development on new brand features. These new features are desired by one or more customer segments and can greatly expand your market demand. Second, you will now be able to advertise in regional media. Regional media are more effective in reaching your target audience. They are also more expensive, but if you have two or more sales offices in a region, they can be very economical.
Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is not required.
Length : 1250 words.
Attachment:- Quarters.rar
Did americans support overseas expansion in the late 19th
: Did Americans support overseas expansion in the late 19th and early 20th centuries primarily because they believed the United States should spread its core values of freedom, individualism, democracy, and morality to "less-enlightened" peoples in ..
|
Minimum of three academic references
: Write a five page essay, using a minimum of three academic references from the CSU online library and proper APA formatting on the following topic: pros and cons of tariffs. All sources used, including the textbook, must be referenced; paraphrased..
|
What are the mad and mse for each method
: Following are two weekly forecasts made by two different methods for the number of gallons of gasoline, in thousands, demanded at a local gasoline station. What are the MAD and MSE for each method
|
Generate metropolis-hastings samples from this density
: Generate Metropolis-Hastings samples from this density using a range of independent beta candidates from a Be(1, 1) to a beta distribution with small variance. Compare the acceptance rates of the algorithms.
|
Develop a marketing plan to support an additional investment
: MKT-607 - Marketing Management.- develop a Marketing Plan to support an additional $5 million investment in your start-up company.
|
Which of the four forecasting methods is best
: The director of medical services predicted 6 years ago that demand in year 1 would be 41 surgeries. Use exponential smoothing, first with a smoothing constant of .6 and then with one of .9, to develop forecasts for years 2 through 6. With MAD as the..
|
Explain the character in the cartoon
: Explain the character(s) in the cartoon.Describe the symbols and actions the artist employs in the cartoon.Describe the issues the cartoon raises.Analyze and explain what the cartoon says about the consequences of the Spanish American War for the cou..
|
Standard deviation and expected return for stock
: What is the expected return and standard deviation for the following stock? State of Economy Probability of State of Economy Rate of Return if State Occurs Recession 0.10 -0.19 Normal 0.60 0.17 Boom 0.30 0.35
|
What is the forecast for big mac demand for friday
: The forecast for Monday was derived by observing Monday's demand level and setting Monday's forecast level equal to this demand level. Subsequent forecasts were derived by using exponential smoothing with a smoothing constant of 0.25. Using this e..
|