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Assignment:
You are required to develop a marketing plan to help Oete Goat Farm (with a focus on BC goat milk) grow as well asfuture-proof the business by incorporating the following elements:
1. Develop appropriate marketing strategies to execute your product development suggestion considering variables surrounding the change inbusiness environment to future-proof the organisation.
2. Include suggestions for how Oete Goat Farm could enhance its current use of e business based on the benefits and drawbacks of migrating to an e-business approach.
3. Using your knowledge about 'service products' and 'service involved in adding value to the product' in relation to Oete Goat Farm, suggest how the company couldimprove the customer journey in line with an increased e-business focus. (25 marks) 4. Meet professional expectations for a marketing plan.
(Limit 3500 to 4000 words)
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