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Marketing Management - Text Book: Marketing Management 14 edition. Philip Kotler; Kevin Lane Keller
MARKETING PLAN
"Project Assignment" would be to develop a (Marketing Plan) for your "company" (your own creation). Your Marketing Plan must contain the "five basic elements" of a Marketing Plan.
Within each of the five elements there are sub-elements which are very important to cite and develop. (Hint....Review the sample from your Chapter # 2, pages 60 through 64)
Analyze the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.
Explain how the goals of logistics and other business functions align, or should align, to meet organizational goals and objectives. Provide examples.
With regarding to purchasing patterns and practices, it is crucial for global e-marketer to understand the world from their target market's perspective.
Discuss if Apple will continue its path to be the frontrunner in revolutionizing the digital marketplace.Discuss if Apple will succeed without Steve Jobs.
How your company should enter the Japanese markets? Would you recommend entering with a standardized marketing mix or an adapted marketing mix? Explain.
Write your news release as a discussion/announcement about a hypothetical seminar about some aspect of the health topic: Elderly Adult Nutrition.
Every company gathers information on customer preferences and buying history in order to improve their long-term customer relationships. Maintaining a customer database requires protecting the confidentiality of the information.
What type of research design would you recommend for this project?- What research questions might be tested?
Explain clearly and logically the facts you find about your company and charge, and use the required reading to support your positions on the issues.
what is the price equation?compare skimming pricing, prestige pricing, and above-market pricing.
Describe the trade-off between backward compatibility and performance. Explain how and why firms try to influence consumers' expectations in a standards war?
Go into pricing for each period and explain why and how you came up with the pricing for each period.
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