Reference no: EM13938550
Case Study - A shop in a Westfield Shopping Centre in Sydney
You are now organized as a team of 3 - 4 (maximum) marketing consultants to help design a Marketing Plan for your choice of product in Sydney. However you will need to firstly understand the brand by performing an Environmental analysis (Macro/Micro/Internal environment Analysis) and set up Objectives & Goals (next 12 months), then designing the Marketing Mix (4P's). It is very important that you are able to foresee or predict potential problems you might have with launching the product. As a team, you are required to pitch your marketing plan to venture capitalists. They are looking for a creative, practical and fun marketing plan!
Objective of the Marketing Plan:
Launching a new marketing plan for a product to secure the fund.
Venture capitalists offer a free 1 year lease of shop (400 SQM) in a Westfield Shopping Centre (worth A$1 million) plus A$300,000 marketing expenses for 50% of equity ownership of your project. They will be your audience to evaluate your presentation of project. You are given a choice for a location of shop and a category of business. Not more than one team in each category of business will be allowed. (First come, first serve)
Locations of Westfield Shopping Centre
1. Bondi Junction
2. Burwood
3. Chatswood
4. Hornsby
5. Hurstville
6. Liverpool
7. Miranda
8. Mount Druitt
9. North Rocks
10. Parramatta
11. Penrith
12. Sydney Central Plaza
13. Warringah Mall
Business Categories
1. Fashion
2. Restaurants
3. Food Courts
4. Toys & Hobbies
5. Bags & Luggage
6. Sports & Fitness
7. Shoes
8. Home ware
9. Music
10. Pets
11. Health & Beauty
12. Electronics & Computers
13. Others ( A product should be specified)
As a marketing team, you choose a best potential product for the shop by researching a market/industry, should develop a marketing plan for the product. You need to pitch your plan to the venture capitalists to secure the offer. We will compete with other marketing teams for the offer. Only one plan will be selected for the fund. Any franchise business is not your option for your project.
|
Does this mean we have regressed as a society
: This means that in comparison to white families African American families economically were doing better during the period of segregation than they are now in 2014. How do you account for this? How can we explain this? Does this mean we have regre..
|
|
Acquiring a new database system
: The company you work for is looking at acquiring a new database system. The old system is over ten years old and needs to either be archived or updated. Justification of the cost of change has been a hot topic of conversation amongst the Board of Dir..
|
|
Program to calculate a shopping bill
: Would like you to check and correct this problem. When the program is ran it is supposed to look like this on the screen.
|
|
Describe the fall of the communist bloc in eastern europe
: Describe the fall of the communist bloc in Eastern Europe and especially in the Soviet Union. What developments of the 1980s contributed to this fall and how?
|
|
Develop a marketing plan for the product
: You are required to pitch your marketing plan to venture capitalists. They are looking for a creative, practical and fun marketing plan - Case Study - A shop in a Westfield Shopping Centre in Sydney
|
|
Beta of firm is likely to be high under what two conditions
: The beta of a firm is likely to be high under what two conditions?
|
|
Background about supercapacitors
: Need 200 words of background about supercapacitors and another 200 about regeneration and another 200 about solar cars. 100 words of aims and objectives from Utilise supercapacitors and regeneration of solar cars and 100 words about the method of ..
|
|
What is the cost of equity for the privately held firm
: A privately hold corporation wishes to estimate its cost of equity. The firm has a target debt-to-equity ratio of 0.5 and the marginal tax rate is 35%. The yield on 10 year U.S. Treasury securities is 4% and the expected market risk premium is 6%. Wh..
|
|
Library and database research on tv audiences
: My research group doesn't watch television. They watch downloaded material on their computers. Is this ok? How much further reading and research should I do using the library's resources?
|