Reference no: EM133250146

Assignment - Marketing Plan Paper

Description - Developing Effective Sales and Marketing Plans Exercises (DO)?

Case Study - Jan operates a gas station/convenience store in Church Point, Louisiana. The name of the establishment is "Jan's Place" (no surprise there!).

The business location creates significant "foot traffic," both among "locals" and the visitors passing by on Church Point Highway headed up to Route 190 on their way to the jobs located off the I-49 corridor.

Revenues and profits over the last few years have been down slightly as the price of gasoline has declined. At least customers spend a bit more on high-margin convenience store items when gas costs less.

Competitors - especially those affiliated with major oil companies - have more advertising dollars to spend. Unlike Jan, though, they pay franchise fees to their corporate sponsors.

Dissatisfied with a declining income, Jan worked with a few employees and friends to develop a bullet point business plan to launch the enterprise under a new name: The Bear Den. (The bear is the mascot of the town's high school.)

Assignment - Develop a bullet point sales and marketing plan for The Bear Den. You will utilize a word processor to create your document. You may also enter the information directly into the Rich Text formatting box below this assignment or upload a .docx file.