Develop a marketing plan for martin university

Assignment Help Operation Management

Reference no: EM131873040

You need a business Plan for Marketing class.

Here are the question

Develop a marketing Plan for Martin University ENACTUS Celebrity Golf Tournament. This tournament will be hosting 500 individuals and a dinner that will follow up after the tournament to raise 10 million dollars that will be used to develop a Leadership Center at Martin University.

The marketing plan must involve the following

1. Executive summary of the organization

2. Description of the organization

3. Strategic plan or focus of the organization

4. Situation Analysis of the organization ( SWOT ANALYSIS)

5. Market and product focus of the organization ( 4 P's- product, Price, Promotion, Placement)

6. Marketing program strategy and tactics.

7. Research and development and the operation put in place

8. Financial projections

9. The overall organization structure

10. Implementation plan

11. Evaluation and control.

Reference no: EM131873040

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