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Develop a marketing plan for marriott

Assignment Help Marketing Management
Reference no: EM131200951 , Length: word count:3000

Marketing Management Assignment-

Learning outcomes -

  • Analyse methods of determining the size and structure of markets and of segmenting particular markets.
  • Evaluate methods of promoting sales at different product types and services and identify the interrelationship to broaden company strategies.
  • Produce a marketing plan for a company given its resources and objectives.

Assignment Brief -

You have been asked to develop a Marketing Plan for Marriott. This plan must be based on  the  information provided  in  this assignment  should also use other  relevant  sources of information,  such  as:  business  reports,  books,  websites,  magazines  and  newspapers, among other academic sources. 

You  must  use  specific  academic  terms  (such  as  segmentation  criteria,  marketing  mix, positioning, etc.) in the assignment when appropriate. The use of references throughout the assignment is highly recommended. The use of theoretical frameworks (such as: SWOT analysis, Michael Porter's five forces, etc.) must be applied in a practical way to Marriott's situation analysis. This assignment must be divided into sections and within each section the use of numbered headings and subheadings is recommended. 

Marketing Plan - Your marketing plan should include:

a) External Analysis of the market (Macro and Micro) and Internal Analysis regarding Marriot 

b) Objectives set for Marriott

c) Identification of Segmentation, key target audiences and brand positioning for Marriott

d) Marketing Mix (7 Ps) including digital communication for Marriott.

Attachment:- Marketing Management Assignment.rar

Reference no: EM131200951

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Reviews

len1200951

9/10/2016 1:27:31 AM

Assessment criteria: Evaluation of current situation linked to objectives, Inclusion of all aspects of marketing plan, Identified target, segmentation and positioning approach. Outline of key aspects of marketing mix (using the 7Ps model). Use Harvard referencing where relevant and appropriate. The marketing plan report should be no more than 3,000 words (+10%). Use of appendices to detail the analysis is recommended and summarized within the report itself. The appendices are excluded from the word count.

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