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Healthcare Marketing and Analysis Project -
You currently work as a coordinator for New City Home Care, a private home health company offering nursing care and therapy services to the elderly residents of a medium-sized Midwestern city with a population of about 55,000 people. The neighboring town, about 10 miles away, has a much smaller population, but as the population ages, this town is seeing an increase in retirees. Your manager has decided that it would be beneficial to expand into this town by opening a satellite office. She is eager to be the first home health company to open a physical office in this new territory and has tasked you with developing a marketing plan. You have been asked to provide an executive summary to the management team of the marketing plan.
The summary needs to explain how the following will used in your team's marketing plan:
Note - Total 6-8 Pages (minus the cover page and references), minimum 5 academic/professional references published in last 5 years. APA Style.
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The paper is about how an organization called New City Home care expands its services in small town area and meeting the needs, requirements and satisfaction of the elderly people living there. The paper describes in details the various strategic plans and objectives to be initiated to reach highest estimation of customers and create a superior value and reputation among the people living in that specific area which will also be beneficial in operating wide range of areas around the country. Every tools, methods, research and analysis as well as appliance to government guidelines is planned to be maintained for proving as the best provider. This paper was prepared in Micosoft office.
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