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You will develop a marketing plan for an existing product or service. In each module, you will complete a component of your marketing plan. A marketing plan serves to form the basis of a marketing strategy.
In this module, you will identify a product or service, and you will research, select, and submit a marketing template to use for developing your plan.
You may either explore existing marketing plans through Internet research, or you may use the marketing template.
Attachment:- Sample Template Marketing Plan.rar
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This assignment requires a marketing plan of a already established product or a service. The product selected for the plan is Minute Maid of coco-cola company. The marketing plan includes the analysis of factors like political, social, economic, environmental, technological, and legal. after that the marketing objective is added and the marketing mix explained as product, place, promotion, and price factors of the company. The advertising strategies that will be used to promote the brand is also included. The swot analysis explains the strengths, weaknesses, opportunities, and threats to the company. In the end a conclusion is added to summarize the report.
Throughout this course, you will develop a marketing plan for an existing product or service. In each module, you will complete a component of your marketing plan. A marketing plan serves to form the basis of a marketing strategy. In this module, you will identify a product or service, and you will research, select, and submit a marketing template to use for developing your plan. You may either explore existing marketing plans through Internet research, or you may use the following marketing template: SAMPLE - Marketing Plan Template
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A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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