Develop a marketing plan for a sports enterprise

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Reference no: EM132006527

Question - Develop an 8 page marketing plan for a sports enterprise (e.g. professional, school, or community program). You can select a particular "real" enterprise or use a fictitious one. You will take the position of the manager and develop a plan that you will implement through your employees and/or contractors. You will make sure this program is feasible when assessing it from a senior management perspective.

The plan will address the following:

Construct an overview of internal and external contingencies, describing at least two internal and three external contingencies and how they impact the sports marketing plan.

Justify market selection decisions including the psychological and sociological factors as influences. Include targeting and positioning of the product(s).

Generate a Sports Marketing Mix for your organization to address the promotion mix of advertising, public relations, sales promotion, and pricing.

Create a plan for the marketing process. Within that plan include a control phase and an implementation strategy. Any unique issues should also be addressed in this section, including the impact on facilities and any specific departments or segments of the organization impacted by the plan.

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The following attached report is about the Sports enterprise by name excel sports enterprise located in NYC. Two distinct category of the sports services the fitness sports and secondly the professional sports are its expertise streams. The marketing strategy of the company for the promotion of these two category services is presented here in this report in detail.

Reference no: EM132006527

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Reviews

urv2006527

12/10/2018 1:22:39 AM

Dear Team, Felicitations from my side!! The work that I got on this assignment from your team of specialists was one of a kind. It was very provided even before the deadline. It was precise and to the point. All the things were explained very reasonably and easily understood by everyone present over there.

urv2006527

12/10/2018 1:22:24 AM

Please remember the following points while preparing the assignment: Have a thesis statement within the introduction introducing the main sections you are going to cover in the paper. - Use a resource within your introduction to help strengthen the introduction of your product -When introducing the sections I would use a resource to introduce them like our text and define and explain internal contingencies for example and then apply them. -Internal contingencies are mission and vision statements for the organization -Throughout the paper I want to see more applications to Excel Sports Enterprise.For example what is the mission statement for this company as you would have this in the internal contingencies section. What are the specific competitors for this organization: This would be in the external contingencies. With the control section really getting into the organization structure of the company and outlining who is making decisions and keeps the marketing plan managed and moving forward.

len2006527

6/4/2018 2:48:03 AM

The Final Paper: Must be eight double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center. Must include four scholarly sources, in addition to the course text, using them in the development and writing of the assignment response. Must include a title page with the following: Title of paper, Student's name, Course name and number, Instructor's name and Date submitted.

len2006527

6/4/2018 2:47:58 AM

Must begin with an introductory paragraph that has a succinct thesis statement. Must address the topic of the paper with critical thought. Must end with a conclusion that reaffirms your thesis. Must document all sources in APA style, as outlined in the Ashford Writing Center. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

len2006527

6/4/2018 2:47:52 AM

Constructs two internal and three external contingencies, thoroughly discussing the impact of each contingency on the sports marketing plan. Comprehensively justifies market selection decisions based on psychological and sociological factors. Generates all parts of the sports marketing mix in relation to the sports organization, discussing all elements, including the sports product, price, promotion, and distribution. Creates a plan for the marketing process that includes a feasible control phase and implementation strategy. The plan thoroughly addresses any unique issues, including the impact on facilities and any specific departments or segments of the organization impacted by the plan.

len2006527

6/4/2018 2:47:46 AM

Uses appropriate, pertinent, and persuasive content to discover and develop sophisticated ideas within the context of the discipline, shaping the work as a whole. Employs persuasive information from credible sources to develop an ample analysis or synthesis of the topic. Viewpoints of experts are scrutinized thoroughly. Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

len2006527

6/4/2018 2:47:39 AM

Accurately uses APA formatting consistently throughout the paper, title page, and reference page. The paper meets the specific page requirement stipulated in the assignment description. Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

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