Develop a marketing plan based on marketing audit

Assignment Help Marketing Management

Reference no: EM132287361 , Length: word count:1900

Assignment -

Develop a marketing plan based on Mckeever Hotel Group marketing audit and present the plan in a written report format. The marketing plan should cover activity for a medium term period of 12 months and there must be a clear rationale for each stage of development. This should be submitted in a report format and adhere to the following structure:

1. Title

2. Table of Contents

3. Executive Summary

4. Introduction

5. Synopsis of audit

6. Objectives

7. Strategy

Identification of growth strategy

Segmentation

Target strategy

Positioning strategy:

Product and Brand Strategy

Promotion Strategy

Pricing Strategy

Place Strategy

People Strategy

Process Strategy

Physical Evidence Strategy

8. Resources and Controls

9. Conclusion

10. Reference list

11. Appendices (where necessary)

Attachment:- Assignment File.rar

Reference no: EM132287361

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