Develop a marketing plan, Developing a marketing plan for a

Develop a marketing plan

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Reference no: EM133329988

Assignment:

Imagine you are developing a marketing plan for a friend who just opened a small home accessories and decor store located just off a busy main street in downtown Toronto, but not on the main street. The customers in that neighbourhood are Generation Y and Z.

Develop a marketing plan ( that does not include discounts) with recommendations for:

1. Communication plan - how are you going too market/advertise to your customer - list the best traditional/offline for this location and two specific digital/online methods (2 marks) - any social media must be state the specific site

2. in-store experience plan - what are the key experiences you recommend for the customers be in store

3. Loyalty - how will the store retain and convert customers to loyal customers

4. advocacy/WOM - how will the store get customers to advocate for the store

Reference no: EM133329988

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