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Assignment:
Imagine you are developing a marketing plan for a friend who just opened a small home accessories and decor store located just off a busy main street in downtown Toronto, but not on the main street. The customers in that neighbourhood are Generation Y and Z.
Develop a marketing plan ( that does not include discounts) with recommendations for:
1. Communication plan - how are you going too market/advertise to your customer - list the best traditional/offline for this location and two specific digital/online methods (2 marks) - any social media must be state the specific site
2. in-store experience plan - what are the key experiences you recommend for the customers be in store
3. Loyalty - how will the store retain and convert customers to loyal customers
4. advocacy/WOM - how will the store get customers to advocate for the store
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
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