Develop a marketing plan, This is your summative

Develop a marketing plan

Assignment Help Marketing Management

Reference no: EM131514299 , Length: wordcount:3000

Assignment task -

This is your summative assessment. In this assessment, you will learn and develop a marketing plan. The task description, necessary resources, instructions and marking criteria are available in the unit profile.

This Assignment is for 3000 words.

You have to follow the previous Deakin University Assignment which I am sending & you have to make a new marketing plan for Deakin University for the year 2018.

Table of contents -

1) Introduction

2) Market Summary

2.1) Demand

2.2) Segmentation

2.2.1) Behavioral

2.2.2) Demographic

2.2.3) Geographic

2.2.4) Psychographic

3) Target Market

4) Marketing Mix Analysis

4.1) Product

4.2) Price

4.3) Product

4.4) Place

5) PEST Analysis

5.1) Political

5.2) Economical

5.3) Social

5.4) Technological

6) Value and Brand Positioning

7) SWOT Analysis

7.1) Strengths

7.2) Weakness

7.3) Opportunities

7.4) Threats

8) Competitor Analysis

9) Conclusion

Attachment:- Assignment Files.rar

Reference no: EM131514299

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Reviews

len1514299

6/1/2017 4:37:16 PM

Read the instructions and marking criteria - available in the unit profile, Task 3 follows a report style, Page 1 will be your title page - assessment task no, your name and id, tutor name, coordinator name etc., Page 2 should contain executive summary, Page 3 should contain a table of contents for your report, The next few pages should contain the "marketing plan” (please see the Moodle pages and textbook for examples, and marking criteria for the main contents), and The final page should contain all references following APA citation style. In the 3000 words Assignment you have to follow the previous assignment (Deakin University) only & have to make a new marketing plan of Deakin University for the year 2018. You will not follow any same content from the previous assignment and critical thinking is required.

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