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Assignment:
As explained by Kotler & Armstrong "Marketing mix is the set of marketing tools the firm uses to implement its marketing strategy". Develop a marketing mix for the new product, which you would propose to the company by assessing the nature of customers in Sri Lanka. You must include the following in your assessment.
a) Identify the types of features you would propose the company add to the product. (10 marks)
b) Propose the pricing strategy that would be suitable for the new product when it sells in the Sri Lankan market?
c) Propose the distribution strategy that would be suitable for the Sri Lankan market?
d) Suggest which promotional tools would be ideal for promoting the new product among the Sri Lankan customers by giving reasons?
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