Develop a marketing initiative for local businesses

Assignment Help Project Management
Reference no: EM131858206

Assignment Brief

Learning Outcomes

The completion of this assignment requires you to demonstrate the ability to:

- Demonstrate knowledge of a range of Project Management techniques appropriate for different types of projects.
- Develop and evaluate effective project plans applying appropriate Project Management skills and techniques.
- Evaluate and synthesise information from different sources, theories and principles, and communicate relevant information effectively, and with accuracy. Put forward relevant and robust strategic recommendations for the management of your project.
- Demonstrate a critical appreciation of project management theory and methodologies with an in depth knowledge of project management tools and techniques to plan projects in your industry/business area.
- Select and implement an effective solution to manage a project.
- Review the management of a project to learn lessons for future projects.
- Recognise the skills required of the professional project manager.

Format of Assessment

The assessment contain two parts:

Part A: GROUP PRESENTATION

You are required to present your Project Plan as group where formative feedback will be given.

Part B: INDIVIDUAL PROJECT PORTFOLIO REPORT

An individual project portfolio document should be developed based on your group project work. The word limit for the report is 2,000 words.

Assignment Detail

This assignment is based on a real-life project planning to ensure you (work in a group of4 to 6) can apply and reflect on the project management knowledge and skills learnt. Examples of projects include:

1) Design a ‘product delivery solution' for online retailers which could improve their delivery systems .
2) Develop a ‘partnership pack' for companies that are involved in maintenance of the Reading Train Station by the Bechtel and Network rail.
3) Design a new product for a UK mobile manufacturing company.
4) Do a project planning for organising afund-raising event for a charity organisation.
5) Design a campaign to support women in the age group of 60-70 to use local council e-services
6) Develop a new educational board-game for students at the University of Bedfordshire
7) Educating/training University of Bedfordshire students on the significance of using the ‘University's learning resources'.
8) Relocate a manufacturing facility of any automobile company from abroad to the UK
9) Develop a ‘marketing initiative' for local businesses in Luton to market their products e.g. Yellow pages.
10) Holding an art exhibition within the premises of university of Bedfordshire (or local university). Sponsor requires students to manage and plan the art exhibition, creating awareness and generating revenue from the sales of paintings. The paintings are provided by the sponsor.
11) Smart city project for London Westminster City Council
12) Relocating a manufacturing facility of automobile company from the UK to France
13) Creating awareness of on-line security
14) Develop a ‘UK visitor's tariff' for a growing mobile phone provider/company like Tesco Mobile, Lyca Mobile and Lebara Mobile.

Part A

Group presentation

As a group of 4 to 6 student, you are required to choose a project from above listand develop a Plan. Consider following four areas:
1. The business case
2. Project time management
3. Risk management strategy
4. Stakeholder management strategy

Specifications

Length of presentation: 10 minutes for Presentation and 5 minutes Q&A

Presentation Criteria

1. The Business Case:
Needs to be detailed and cover points such as Reasons, Expected Benefits& Dis-Benefits, Stakeholder Identification, Key Milestones, Costs, Estimated Resources and Constraints.

2. Project Time Management This includes the following 4 components:
a) Work Breakdown Structure
b) Activity List
- Activities should be the same as those listed in the WBS
- Show estimated duration and dependency of each activity
- All activities must be realistic, true to nature and applicable
c) Network Diagram and Critical Path Analysis
- The durations of activities on forward and backward passes including earliest starts and finishes, and late starts and finishes, and total floats.
- Use of a 3x3 matrix box to show required information in the second bullet point.

d) Gantt Chart
- Evidence that Microsoft Project (or other software) used? How detailed is it?

3. Project Risk Management
- Risk Identification - How thorough?
- Risk Assessment - Probability Matrix....how realistic?
- Risk Responses - How appropriate?
- Risk Register/log Sample(s) provided

4. Stakeholder Management
- How the stakeholders could help or otherwise may hinder the projectimplementation?
- Carry out a stakeholder analysis using Power vs Interest Matrix
- Develop a stakeholder communication plan showing,
o What needs to be communicated?
o How it will be communicated (e.g. email or a meeting)
o The frequency of communication (e.g. daily, weekly)
4. Quality of Slides and Presentation

5. How well the Project Team handle the questions?

Part B

Individual Report

Individual Report Specifications
Referencing: Harvard Referencing
Length: 2000 words (+/- 10%) (Excluding executive summary, references and appendices)

Please Note:
1) This is an INDIVIDUAL REPORT. You may only use the relevant tools and techniques from Group Presentation PowerPoint, but you are not allowed to copy the work from other group member(s). Everyone needs to produce his/her own report in his/her own wording, according to the understanding of the project work.
2) Please avoid Plagiarism by providing a full referencing list and in-text citations.

Instructions:
- The report should have a title comprised of your name, student number, and title of project.
- The report should be 1.5 line-spaced, 12 point font, Times New Roman, or Arial.
- Each page should be numbered except for the cover page.
- The assignment must have your name and the Student ID number.
- You must submit a copy of your group presentation slide in the appendices
- Make sure you save your file as PDF before submitting.

This part of the assessment is based on the project that you have undertaken and presented to the project board. You need to consider the formative feedback received to produce a written report covering the following areas individually:

1. The Business Case: Needs to cover the following points: Reasons, Expected Benefits& Dis-Benefits, Stakeholder Identification, Key Milestones, Costs, Estimated Resources and Constraints.

2. Project Time Management
This includes the following 4 components:
a) Work Breakdown Structure
b) Activity List
- Activities should be the same as those listed in the WBS
- Show estimated duration and dependency of each activity
- All activities must be realistic, true to nature and applicable
c) Network Diagram and Critical Path Analysis
- The durations of activities on forward and backward passes including earliest starts and finishes, and late starts and finishes, and total floats.
- Use of a 3x3 matrix box to show required information in the second bullet point.
d) Gantt Chart
- Good use of Microsoft Project for planning your project and required details.

3. Project Risk Assessment
- Risk Identification - How thorough?
- Risk Assessment - Probability Matrix....how realistic?
- Risk Responses - How appropriate?
- Risk Register/log Sample(s) provided

4. Stakeholder Management
- How the identified stakeholders could help or hinder the project
- Carry out a stakeholder analysis using Power vs Interest Matrix
- Develop a stakeholder communication plan showing,
o What needs to be communicated?
o How it will be communicated (e.g. email or a meeting)
o The Frequency of communication (e.g. daily, weekly)

5. Review of lessons learnt from conducting the project
a. What have you learned as a result of doing this project? - You may have learned that there are some things that you did that you would not do again if you were to work on another project.
b. You may have learned new ways of approaching activities within a project that you would replicate in other projects.
c. Any lessons learned are valuable - whether they are based on good or bad experiences they are very useful for future reference.
d. Give details of any recommendations for action in relation to this project: - What would you like to happen as a result of this project - what recommendations would you make as a result of undertaking this project?
e. Give details of any recommendations based on your experience for actions for future projects. These recommendations may, for example, could be related to the whole project approach, or the way in which project teams gained understanding and work together or the recommendations can be made as a result of both positive and negative experiences within the project journey.

6. Review of lesson learnt from working in groups
a. How did you feel about working in a group?
b. What was the impact of other people on your learning?
c. What was the most successful part of the experience?
d. What would you do differently in future groups?

7. Personal reflection on Individual learning
a. What did you contribute the most?
b. What skills, abilities or knowledge did you use?
c. What skills, abilities or knowledge did you gain from the project (or the course)? For example:
d. Hard skills such as Project Management Tools and Techniques
e. Soft skills such as Group-working or Leadership Skills?

Reference no: EM131858206

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Reviews

len1858206

2/10/2018 2:46:42 AM

Quality of report presentation (10%) Business Report Format not followed Unacceptable presentation – untidy, missing sections, incorrect order of sections, missing contents page etc Poor attempt made to follow a Business Report Format. Unsatisfactory presentation of work, with some serious errors in grammar, spelling and overall clarity of document. Difficult to read/follow. At least one of Executive Summary, Introduction or Conclusions sections done. Business report format of writing followed. Reasonable presentation of work, but with several errors in spelling/grammar affecting readability

len1858206

2/10/2018 2:46:35 AM

Reflection on Individual Learning (10%) No entries of any merit in this area. Reflection could have been done. what was learnt about the following: • “Hard” skills such as Prince 2 and Project Management tools and techniques • “Soft” skills such as Group-working or Leadership. • Transferrable skills such as presenting or research Student describes in limited detail what they have learnt. at least one of: • “Hard” skills such as Prince 2 and Project Management tools and techniques • “Soft” skills such as Group-working or Leadership. Transferrable skills such as presenting or research - However, no real reflection on their strengths and weaknesses in these areas or how they could be improved Student describes well what they have learnt write at least one of: • “Hard” skills such as Prince 2 and Project Management tools and techniques • “Soft” skills such as Group-working or Leadership. Transferrable skills such as presenting or research - However, no real reflection on their strengths and weaknesses in these areas or how they could be improved.

len1858206

2/10/2018 2:46:29 AM

Some description on group work experiences – enough for a pass. Better reflection could have been done on the following: 1. Appraisal of your own and others’ motivation in the light of a range of theoretical perspectives of how people behave in groups and organisations 2. Consideration of interpersonal skills of effective listening, negotiating and persuasion 3. Consideration of the concepts of group dynamics and team roles as applied to working in small groups Satisfactory reflection on Group work and considers at least 1 of the listed criteria items, although not strongly: 1. Appraisal of your own and others’ motivation in the light of a range of theoretical perspectives of how people behave in groups and organisations 2. Consideration of interpersonal skills of effective listening, negotiating and persuasion 3. Consideration of the concepts of group dynamics and team roles as applied to working in small groups Good reflection on Group work and considered the following, one of them very well: 1. Appraisal of your own and others’ motivation in the light of a range of theoretical perspectives of how people behave in groups and organisations

len1858206

2/10/2018 2:46:08 AM

Review of lessons learnt from working in a group (10%) No entries of any merit in this area. Reflection could have been done on the following: 1. Appraisal of your own and others’ motivation in the light of a range of theoretical perspectives of how people behave in groups and organisations 2. Consideration of interpersonal skills of effective listening, negotiating and persuasion 3. Consideration of the concepts of group dynamics and team roles as applied to working in small groups. Minimal reflection on group work issues. Better reflection could have been done on the following: 1. Appraisal of your own and others’ motivation in the light of a range of theoretical perspectives of how people behave in groups and organisations 2. Consideration of interpersonal skills of effective listening, negotiating and persuasion 3. Consideration of the concepts of group dynamics and team roles as applied to working in small groups

len1858206

2/10/2018 2:46:01 AM

Project Risk Management (20%) Work of no merit given for this part of the assignment An attempt made at identifying risks Risks identified, initial analysis conducted Risks identified and analysed, attempt made at planning responses. Risk analysed, detailed responses planned. Evidence of risk register management. Risks identified and analysed, detailed responses planned, proximity of risks identified. Evidence of risk register management. Stakeholder management (15%) Work of no merit given for this part of the assignment An attempt made at identifying stakeholders Stakeholders identified and needs analysed Stakeholders identified, needs analysed and communication content identified Stakeholders identified, needs analysed, communication content and frequency specified Stakeholders identified, needs analysed, communication content and frequency specified, evidence of use (e.g. communications activities included in WBS/Schedule)

len1858206

2/10/2018 2:45:48 AM

Project Time Management (15%) Nothing acceptable with respect to: 1. Work Breakdown Structure, 2. Activity List, 3. Gantt Chart 4. network Diagram Weak attempts made to at least 2 of the following: 1. Work Breakdown Structure, 2. Activity List, 3. Gantt Chart 4. network Diagram One of the following completed to an acceptable standard, weak attempts at the rest: 1.Work Breakdown Structure, 2. Activity List, 3. Gantt Chart 4. network Diagram Two of the following completed to an acceptable standard, weak attempts at the rest: 1.Work Breakdown Structure, 2. Activity List, 3. Gantt Chart 4. network Diagram Three of the following elements completed to a high standard, the rest are done to an acceptable standard: 1. Work Breakdown Structure 2. Activity List, 3. Gantt Chart 4. network Diagram The following are all completed to a high standard: 1. Work Breakdown Structure, 2. Activity List, 3. Gantt Chart 4. network Diagram 5. Critical Path Method 6. Forward and Backward Pass

len1858206

2/10/2018 2:45:41 AM

C 50-59% B 60-69% A 70-100% The Project Team has done limited research/ verification and there may be possible implementation issues not considered. Completes the following Business Case elements and at least 2 to a high standard: 1. The business option selected and alternatives considered 2. Primary and any secondary objective(s) 3. Expected benefits and Dis-benefits, resources and costs 4. Stakeholder Identification 5. Elaboration of Constraints 6. Key Milestones The Project Team has only done some research/ verification but there still remain a few doubts about the ability of the team to carry out the idea. Good Business Case but the justification for 1 or 2 of the following elements may not be clear: 1. Why the business option was selected and alternatives considered 2. Primary and any secondary objective(s) 3. Expected benefits and Estimated Total costs and Resources required 4. Stakeholder Identification 5. Constraints 6. Completion date + milestones

len1858206

2/10/2018 2:45:11 AM

Marking Scheme F 1-34% E 35-39% D 40-49% Business Case (20%) Wildly impossible with no thought into implementation issues. No business case elements presented to an acceptable standard The idea may be practically impossible for the team to execute. Little thought has gone into implementation issues. Not able to discuss any of following components 1. The business option selected and alternatives considered 2. Primary and any secondary objective(s) 3. Expected benefits, dis-benefits and Estimated Resources, Costs 4. Stakeholder Identification 5. Elaboration of Constraints 6. Key Milestones The Project Team has done little research/ verification and there may be significant implementation issues. Completes at least 3 of the following Business Case elements to an acceptable standard: 1. The business option selected and alternatives considered 2. Primary and any secondary objective(s) 3. Expected benefits and Estimated Total costs and Resources required 4. Stakeholder Identification 5. Constraints 6. Completion date + milestones

len1858206

2/10/2018 2:44:49 AM

Marking Criterion The detailed marking specification for Individual Portfolio Report is shown as under: Details to follow on Next Page • Business Case (20%) • Project time management (15%) • Project Risk Management (20%) • Stakeholder Management(15%) • Review of Lessons Learnt From Working in a Group. (10%) • Reflection on Individual Learning (10%) • Quality of Report Presentation (10%) o Business Report Format (including Executive Summary, Introduction) o Well presented. Good “Readability (e.g. use of short paragraphs and sentences + use of headings and diagrams or tables) o Well expressed + grammar/spelling Weighting: 60% Referencing: Harvard Referencing Length: 2000 words (+/- 10%) (Excluding executive summary, references and appendices) Submission: Individual (Submit one electronic copy via submission link on BREO)

len1858206

2/10/2018 2:44:17 AM

Unit Code: BSS043-3 Title of Coursework: Project Portfolio Report % weighting of final unit grade: 60% Submission Date: Friday 8thof Before 10:00AM Part A:GROUP PRESENTATION You are required to present your Project Plan as group where formative feedback will be given. Presentation is due to take place in w/c 27th Part B: INDIVIDUAL PROJECT PORTFOLIO REPORT An individual project portfolio document should be developed based on your group project work.The word limit for the report is 2,000 words. Specification and marking criteria are discussed later in the document.

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