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Assignment:
Your agency has identified the need to improve its marketing to promote its profile and services. Your Principal has asked you to develop and produce three (3) marketing and communication profiles for the purpose of attracting potential clients and engaging them across your agency's services.
Ensure your profiles are creative and use the AIDA principle when developing each.
Marketing and communication profile
Develop a marketing and communication profile promoting the agency designed to engage and connect the agency to the community. Include the marketing channels and communication techniques you would use and the market you would target. (specific demographics, population or groups)
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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