Develop a marketing campaign

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Reference no: EM133675609

Assignment:

Scenario 1 - A sportswear company (Uno sports) desires to expand internationally. In order to do so, the company must improve its sales and marketing performance. Uno Sports is an Italian sportswear manufacturer. It was founded by Franco Rossi in 1972 and has since become a world-famous company. Originally, it specialised in tennis shoes, but later it diversified into football, athletics, tennis and volleyball clothing. The directors of the company are of different nationalities, and the working language of Uno Sports is English. During the last three years, Uno sports' annual results have been disappointing. Profits have fallen steadily while costs have risen, and competition in its main markets has been fierce. At present, it is reviewing its strategy to improve its performance. It also faces the possibility of being taken over.

A giant French retailing group has announced that it would like to acquire the company, but only in the event of a 'friendly takeover', with full agreement from the present management. The management is fighting the 'friendly takeover' by taking drastic steps. As a sales director write a report reviewing the company's information to improve the sales, develop a marketing campaign, while targeting new customers. Use a SWOT Analysis to come up with the best plan.

Discussion and Recommendations Section

a. Introduction to the Discussion and recommendations:

Briefly explain the purpose of the discussion and recommendations section

b. Integration of Literature and Results:

Summarize the facts presented in the literature and key findings presented in the results section (include in-text citations).

c. Interpretation and Implications:

Interpret the implications of the findings in the context of the company's current position in the industry.

For example:

Discuss how the identified strengths should be leveraged to capitalize on emerging opportunities and mitigate potential threats.
Analyze how the identified weaknesses may impede the company's ability to adapt to industry changes and capitalize on emerging trends.

d. Strategic Recommendations:

Based on the analysis of the findings, propose strategic recommendations for the company to navigate the challenges and capitalize on the opportunities identified.
Provide actionable insights and innovative strategies to address the company's weaknesses and enhance its competitive position in the industry.
Use the literature and findings discussed to support the recommendations suggested (include in-text citations).

Reference no: EM133675609

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