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Develop a market positioning map

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Reference no: EM132985680

Brand: Dollarama

Develop a Market Positioning Map and a Positioning Statement, which includes a "New " Line.

a. Develop a Market Positioning Map using 2 dimensions that you think are important to your target market and including at least 3 other competitors.

b. Create Positioning Statement

C. Develop a "New" Tagline for your product that clearly communicates the brand message. The short description should act as a catchphrase of the brand and builds brand personality which, in turn, helps in setting the positioning of the brand in the market.

Reference no: EM132985680

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