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You are a public relations practitioner working for Sheffield City Council. Develop a local or national campaign to promote the city. This could be an aspect of the city, raising awareness of a particular issue or raising the profile of a particular event. For example, Sheffield is one of the UK's ‘greenest' cities boasting many fine parks and nature reserves. It has a strong reputation for arts, culture and music with world-class theatres. There is also a huge diversity of fine independent restaurants and cafes. This assignment gives you the opportunity to mount a public relations campaign for Sheffield City Council to promote a particular aspect of the city of Sheffield. You should discuss your choice of topic with your tutor before starting work on it.
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