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You and your team have been hired as consultants by a manufacturer that has been making camping equipment for more than a century. Although their original target market was gold miners and loggers, they primarily sell to recreational campers. The company has a long history of quality, long-lasting products with few frills, including tents, sleeping bags, lanterns, and camp stoves.
Q-1Brainstorm how the company might make their products more appealing to recreational campers today. Be creative and think outside the box.
Q-2The company's marketing manager has suggested that the company branch out into other products for camping beyond the company's long established product line. Develop a list of products that the company should consider selling. Don't filter your suggestions; try to develop a long and detailed list.
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