Develop a list of product attributes

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Let's assume that this coming summer you are planning to spend a month touring Europe and are, therefore, in need of a good digital camera.

(a) Develop a list of product attributes that you will use as the purchase criteria in evaluating various cameras.

(b) Distinguish the differences that would occur in your decision process if you were to use compensatory versus non-compensatory decision rules.

Reference no: EM131366479

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