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Assignment:
Exercise 6D: Develop a QSPM for McDonald's Purpose
This exercise gives you practice in developing a QSPM to determine the relative attractiveness of various strategic alternatives.
Instructions
Step 1: Join with two other students in class to develop a joint QSPM for McDonald's.
Step 2: Compare your team's QSPM to those of other teams.
Step 3: Discuss any major differences.
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