Reference no: EM133274717

Question: Develop an operations and supply chain strategy report that covers the following:

Develop a great idea of a product and spelled out a product design plan and a fitting marketing plan, that covers with all elements of the following 4 steps:
Segment the market according to the product or the service:
• What parts of the market can you easily reach?
• What parts of the market are most profitable?
• What parts of the market are most open or closed to entry?
Identify the product or service requirement, demand patterns, and profit margins for each segment:
• What makes your product or service salable?
• When is demand greatest? When is demand least?
• What parts of the market are most profitable?
Determine the order winners and order qualifiers for each grouping:
• What separates a product or service that customers want from one that they don't want?
• What level of performance for a product or service is the minimum acceptable to customers?
Convert order winners into specific performance requirements.
• How can we relate what we know customers want to what we can produce?
• It is necessary to ensure that order winners are our benchmarks for success
Select and justify a production option, for example.
Make the product in your own shop.
Outsource the product to a local toy shop.
Outsource it to an overseas manufacturer
There are pros and cons for each, discuss them and pick one.
Select and justify distribution options.
Ship direct from your own shop/warehouse on e-commerce.
Have it drop-shipped from the outside manufacturer.
Use existing toy distributors and retailers.
Setup a 3PL to take care of distribution.
Setup a supply chain for the component parts to the operation and a distribution chain to the end-user.
Discuss Sustainability Plans.
Perform two types of justification.
Selling price(s) of the product bundle intended offering vs. its estimated direct costs (both operations and supply chain through to distributors). Use a sales forecast based on comparable offerings by competitors. Include Break-Even analysis among other profitability calculations of your choice.
Total investment including estimated development and marketing costs vs. total net revenues of the first two seasons of sales.
Develop project plans for this undertaking to include the following:
Gantt Chart using Microsoft Project.
Risk Management Plan.
Capital and Expense Budget