Develop a google analytics-measurement plan

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Reference no: EM133502187

Assignment:

In this assignment, using your knowledge surrounding Google Analytics, you will develop a Google Analytics and/or Measurement plan.

You are a Digital Marketing Specialist who is working for Gifts of {Name}. After developing your social media strategy, paid ad campaigns, email marketing implementation, etc. from your previous initiatives, Gifts of {Name} would like your assistance in developing a Google Analytics/Measurement plan.

To date, the website has been performing well and social media channels (including ads) are fully functional with engagements occurring on a daily basis. The email campaigns you created are also performing well.

Your main objective is to develop a Google Analytics/Measurement plan that monitors all existing marketing components.

ASSIGNMENT STEPS

Develop a Google Analytics/Measurement plan to track and monitor marketing efforts, including website analytics required, social media channels, paid and organic search, and email marketing.
This will be expected to be received in a professionally written report format. It should include your business' letterhead, etc. There should be a summary of the brief, the work done and then go into the details. Remember to keep it related to the client's point of view. Keep in mind SMART.

Reference no: EM133502187

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