Develop a four-period weighted moving average using weights

Assignment Help Marketing Management
Reference no: EM13859658

Assignment

1.  A company has the following demand for the previous nine weeks. Use the information to develop

a.  a four-period simple moving average and a forecast for period 10.

b.  develop a four-period weighted moving average using the weights 0.4, 0.3, 0.2, and 0.1

c. develop a single exponential forecast for period 10 using a smoothing constant, α, equal to 0.25. Use 403 as the initial forecast.

Period

Actual Demand: At

1

403

2

422

3

325

4

428

5

332

6

317

7

376

8

478

9

382

2.  The Washington Company has the following actual and forecast values for its primary product. Compute the mean absolute deviation (MAD), the mean squared error (MSE), the bias, and the mean average percent error (MAPE).

Period

At

Ft

1

1829

2050

2

1901

1900

3

1814

1995

4

1887

2208

5

1896

1787

6

1814

2103

7

1877

1787

8

1898

1914

9

1904

2042

10

1912

2024

3.  For the following 12 periods of historical data, compute a simple linear regression equation and develop a forecast for the next four periods.

Period (x)

Demand (y)

1

108

2

112

3

107

4

118

5

131

6

126

7

138

8

145

9

159

10

138

11

153

12

159

4.  Quarterly data for the most recent three years of a product's demand is shown below. Use the data to develop a forecast for periods 13 through 16 using multiplicative seasonal model (Seasonal Variation in data). Plot both desasonalized and re-seasonalized forecast data for period 1 through 16 and comment your observation.

X

Y

1

575

2

590

3

610

4

485

5

605

6

638

7

691

8

538

9

666

10

680

11

695

12

555

Reference no: EM13859658

Questions Cloud

Overweight patients have increased levels of ldl : A group of 10 overweight patients have increased levels of LDL (low-density lipoprotein) cholesterol. Based on this limited information and using the scientific method: I. Develop a question followed by a hypothesis.
Differentiates foreign exchange trading : Prepare a paper that differentiates foreign exchange trading within Asia as compared to Europe and the Americas. Evaluate theses flexible and fixed exchange rate systems within this international context.
How are jan actions helping to build an adaptive firm : How are Jan's actions helping to build an adaptive firm? Give three specific examples. Be sure to describe and define adaptive firm in your answer
What is the marginal propensity to save : Complete the table. What is the marginal propensity to save? What is the marginal propensity to consume? Draw a graph of the consumption function. Then add the investment function to obtain C + I.
Develop a four-period weighted moving average using weights : Develop a four-period weighted moving average using the weights 0.4, 0.3, 0.2, and 0.1. Develop a single exponential forecast for period 10 using a smoothing constant, α, equal to 0.25. Use 403 as the initial forecast.
How would you describe hendrick focus : How would you describe Hendrick's focus? Based on your evaluation, what recommendations would you make to him? What, if anything, is the danger in Hendrick's thinking? Why would some be concerned about his line of thought and the potential outcome..
Evolutionary biologists have fretted : Since at least 1940, evolutionary biologists have fretted that modern life has relaxed selection against deleterious alleles in developed human societies, with potentially dire consequences for the human race. a) Offer a critique of that argument. In..
Double entry bookkeeping : The goal of this exercise is to get some practice on the workings of the principle of double entry bookkeeping, as well as to get acquainted with the international accounts.
Define inbreeding depression : 9. (a) Define Inbreeding Depression  (b) Demonstrate via a worked example that Inbreeding Depression requires dominance (i.e., if there is no dominance, there is no inbreeding depression).

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd