Develop a focus group discussion guide

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Reference no: EM132098451

You are hired as an independent (qualitative) consultant to hold focus groups in thirteen campuses to come up with the suggestions of what kind of activities to be selected and suggest some programs.

1. Using the appendix b as a model (page 610 in the text book) develop a Focus Group Discussion Guide to conduct the focus groups.

2. Write the Instructions on how to conduct the focus groups that will go out to the campuses (13 of them) to accompany the Discussion Guide.

3. Elaborate in details what type of data are you going to be able to collect (quantitative and qualitative).

4. Describe in Details statistical analysis you will need to perform related to the outcome of focus groups.

Please write your answers in MS Word. After you finish, click title (Week 8 Final Exam Safe Assign Submission here)

Please submit your Week-8 assignment here and it will also check originality.

Reference no: EM132098451

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