Develop a direct response communications campaign

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Reference no: EM133419600

Assignment:

PetSmart has a lengthy database of their customers' names, home/email addresses and mobile numbers. As a thank you gesture, they would like to recognize their "best" customers with a $100 gift card, redeemable at any of their retail locations. Unfortunately, they do not know who their best customers are and what type of strategy they should implement to recognize and reward them for their patronage.

a- Develop a direct response communications campaign that reaches out to the best PetSmart customers. What communication media would you use?

b-How would you choose which of your segments to use?

Reference no: EM133419600

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