Develop a digital marketing strategy

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Assignment:

You are given RM50,000 by IMM to plan and implement its digital marketing initiatives.

a) Develop a digital marketing strategy for IMM for the year of 2023, taking into consideration its current practice and the needs to become a renowned and reputable marketing institution.

b) The strategy should also include financial planning for the implementation.

c) Justify your planning and the course of action.

Reference no: EM133349637

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