Develop a detailed tactical marketing mix strategy

Assignment Help Marketing Management
Reference no: EM131062136

Part 1: Working on the Plan

Complete the following:

Assess the market attractiveness and competitive position for the product.

Create an exit strategy and guidelines for its implementation.

This section of the paper should be 3 pages in length and use research from quality college-level resources. Stay away from consultant sites on the Internet.

Part 2: Tactical Marketing Mix Strategy

Complete the following:

Develop a detailed tactical marketing mix strategy (product, price, promotion, place, and service).

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 6 pages in length, starting with a brief, 1-paragraph introduction and ending with a short conclusion. The entire submission will be 9-12 pages in length.

Reference no: EM131062136

Questions Cloud

Determine the minimum required thickness tmin : A cylindrical tank with diameter d = 18 in. is subjected to internal gas pressure p = 450 psi. The tank is constructed of steel sections that are welded circumferentially (see figure). The heads of the tank are hemispherical. The allowable tensile..
Conversational english for effective communication : To evaluate students', ability to write simple and conversational English for effective communication. It will test students both subjectively and objectively.
Write a program that that keeps track of sales of an item : Write a program that considers a class that keeps track of the sales of an item. An object of this class will have the attributes.
Advantages and disadvantages of approach to market entry : 1. Identify a foreign company that has expanded internationally using the ‘strategic joint venture model or alliance'. Identify and discuss the key advantages and disadvantages of this approach to market entry.
Develop a detailed tactical marketing mix strategy : Develop a detailed tactical marketing mix strategy (product, price, promotion, place, and service).
Determine the following quantities for the cylindrical part : A pressurized steel tank is constructed with a helical weld that makes an angle α = 55° with the longitudinal axis (see figure). The tank has radius r = 0.6 m, wall thickness t = 18 mm, and internal pressure p = 2.8 MPa. Also, the steel has modulu..
Create the patientper table with the patientid columns : Create the PATIENTPER table with the following columns PatientID, FirstName, LastName, Address, City, State, ZipCode, Phone, Email and MemberID.
Eliminate dietary carbohydrate : Many fad diets claim we should eliminate dietary carbohydrate in order to lose weight. The truth is that calories from all sources need to be managed for weight control
Explore the personality theory of this psychologist : Using a word processing program (such as MS Word), write a summary of your findings on the theorist you selected.Be sure to describe clearly and briefly how personality development occurs according to your chosen theorist.Must have an abstract, title..

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd